The Biggest Social Shopping Trends to Shape Our Economy

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PrinceK
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Joined: Wed Aug 24, 2022 3:26 am

The Biggest Social Shopping Trends to Shape Our Economy

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You're scrolling through Instagram, liking photos of your loved ones, and enjoying content from celebrities and influencers you follow. Somewhere along the way, you come across a sponsored post from a tech brand showcasing a desk set-up with a stunning, multicolored keyboard that you know would Image Manipulation Service be perfect for your home office. Thankfully, the image includes a "View Products" tag that directs you to the keyboard's product page. You choose the color you want, press "Buy Now," and you've completed a transaction through the app in minutes. Without batting an eye, you go back to scrolling through your Instagram feed. You may or may not realize it, but you have just completed social shopping. social shopping Source: tanuha2001/Shutterstock. Social Shopping An Amalgam of Social Media and eCommerce: Social Shopping in a Nutshell Social Shopping Marketing Social Shopping Insights Social Shopping Benefits Social Shopping Trends Social Shopping Optimization Social Shopping Types Social Shopping Platforms Social Shopping in a Nutshell The simplest way to describe social shopping is this: social media + eCommerce = social shopping.

Like the example above, social shopping is a retail experience shared on a social platform with a network of friends and contacts. The premise is that the customer is influenced by their friends' and followers' purchases and recommendations on social media. With strategies like group buying, messaging, and interactive content, social platforms simulate the in-person experience of shopping in brick-and-mortar shops. Social shopping unifies a consumer's interactions with a brand from discovery to engagement to actual purchase. It's a clever way to meet potential customers and turn browsers into buyers. Since social buying directs commerce to social media, it negates the need for a middleman,
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which is common on eCommerce sites. But social shopping is not only about buying—it's also about immersing products and services in the social media experience by inspiring users to share, like, and promote them on various online channels. Social Shopping Marketing Social Commerce Statistics Our world is now a social planet. Around 3.6 billion people, or 44% of the world's population, used social media in 2020. Consumers spend 2.5 hours every day on various social channels. According to this report, over 20% of US consumers bought something on Facebook; approximately 66% believe Instagram enables them to contact businesses; and Twitter's annual revenue is derived mainly from advertising. Considering these figures, brands that misuse social media are squandering tremendous opportunities. Many individuals use social networking sites for information, entertainment, and conversation.
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