We are in the Fourth Industrial Revolution and absolutely anything is possible. Having a hologram as a teacher that has artificial intelligence and understands everything you ask it: 100% possible. Attend any class at any university in the world with a totally realistic experience in which you walk, interact and attend real classes through virtual reality glasses: 100% possible. Self-tying shoes: cool and 100% possible.
In this new era of humanity, it is possible for a business idea to be visionary enough and provide enough solutions to market problems that it phone database will be valued at millions of dollars in a short time. We see influencers on Instagram who are 3D or CGI (Computer Generated Image) designs with lifestyles and personalities so genuine that they tell stories through instants, be it photos, videos or IGTV (Instagram TV). According to research carried out in 2018 by Deloitte and published by The Wall Street Journal ,
the percentage of average participation of the Marketing budget in companies is 11% and of this, 50% is invested in digital marketing (the other items considered were: direct marketing expenses, endomarketing, market research, training and analytics). Similarly, companies from different industries, countries and commercial concepts have shown that having validated marketing strategies using creative implementation allow for a higher rate of competitiveness and the development of competitive advantages. The question is , are you using digital marketing as a competitive advantage?