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jebinkhatunseo
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Website Harnessed The

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Or even beyond. Less computer says no (or yes), more what do our experience and intuition tell us? And how can we use these skills alongside the data to take advantage of the situation? The answer is less data and more knowledge. High-street retailers know they need to find new reasons for people to stay loyal to them. Retail is not just about spending money: you can buy stuff anywhere and more easily than going to a shop. Now is the time to use the knowledge of what people want to rethink the homogeneous nature of the Italy Phone Number List high street and the middle-of-the-road offerings from so many retailers. Instead of dedicated out-of-town sites and zoned streets, mixed use could help bring life back to retail. Use your store’s space to put on events for your customers and make it part of their community. Stop selling and create something new to complement the digital experience, rather than competing with it. “Never let a good crisis go to waste,” said somebody once, recognizing the opportunities that can come from difficult times. Procter and Gamble knew this.
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After the Great Depression, while others were reducing marketing and advertising spend, it did the opposite. It used its Oxydol soap brand to sponsor a new daytime radio drama called Ma Perkins based on the idea that people would like to be entertained whilst doing housework. The link between brand and show was so strong it became known as ‘Oxydol’s Own Ma Perkins’, ran for 26 years, and was the origin of the phrase soap opera. Such was P&G’s subsequent investment in radio advertising and sponsorship, it’s been said that the company effectively created daytime radio in the US. That was a good idea born out of knowledge, not data. But ideas can be hard to nurture in big companies that rely solely on data because data won’t tell us if something is a good idea.
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