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jebinkhatunse
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Awards Will Shine A Spotlight On

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In Chris’ second point, he discussed “Agile Communications” for modern businesses, which underscores the need to “increase proactive, personalized and timely communications aligned to customer and employee context” which is based on segment, need, and location, to name a few. The results? “Increase employee engagement and customer retention.” Especially in our current economy and with the limitations we are facing, digital delivery of highly relevant and personalized content can make or break your
Italy Phone Number List success with a prospect or customer, and this accounts for all stages of the customer journey. It’s not just marketing’s job to create digital assets for lead generation and nurturing for sales, when sales need to increasingly provide accurate content to help customers all the way through the decision making process.
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Digital tools like Marketo Engage help marketing and sales teams track the content that has been shared with prospects and customers. They also help establish clear next steps, answer questions in a timely way, and provide exceptional service even before the purchase has been made. This again allows for alignment internally in ways that see all employees in customer-centric roles supporting each other in enabling the customer through useful, relevant, and timely content. Digital transformation means creating new ways of working You’ve likely heard the term “unprecedented times” so much recently that you’re sick of it. But it is one of the best ways to describe what we’re collectively going through: A widespread fundamental shift in not only how we do business, but how we work. Most of us are learning as we go, adapting on the fly, and finding out through rapid trial and error what works and what doesn’t. And while we’re busy finding the new norm in our own work lives, our customers are experiencing the same. The companies that embrace digital transformation, are the ones who are continuing to succeed.
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