Content marketing involves

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Is knowledge spread The Risks of Content Marketing So content marketing is more than just publishing content! Content Impact – What’s next for content marketing Content Marketing Content Marketing and BERT the systematic creation and distribution of attractive and useful content designed to attract and retain a specific group of recipients and in the long run convince them to take profitable actions. Content marketing is based on building a long term relationship with the recipient rather than a one time interaction. In addition to valuable links the content published on a website is considered one of the most important factors affecting ranking in organic Google results. Google’s subsequent algorithms increasingly focused on content not just its quantity but its quality.

The Bert algorithm launched at the turn of November and December confirmed a qualitative change. This algorithm update is designed to allow Googlebot to better understand users' natural language. Content Marketing Strategy When starting a content marketing campaign you should be fully prepared to develop a content marketing strategy which is an extension of your marketing strategy. Target Groups and Content Marketing Determine the target group: who are the recipients of your offer what are their ages what are their interests and what is Job Function Email List important to them. To identify your target group you can use the Big Five Approach FMO the Five Factor Personality Model. In psychologist Michał Kosiński used the OCEAN questionnaire to pinpoint Faceb.



Ook profile's target group. Kosinski says that by analyzing the content of content a person likes you can determine exactly what type of person he or she falls on the Five Factor Personality Scale. Defining your target group is crucial. By understanding the recipients of the content you create you can adjust your language presentation style and form to create a message that readers will recognize more quickly. Start content marketing by polishing your website. Once you know who you want to reach review your site and consider which subpages need more content. Analyze whether the necessary information is provided on the quote page. Write down a list of potential questions about your offer including basic questions and answer them one by one. This is the only way to create a comprehensive description of the offer.